When afflicted with the common cold, the last thing you need is another headache trying to find the correct medicine. The modern pharmaceutical industry has become commercial, processed and instant. Mortal & Pestle is the opposite of this. The idea was inspired by American apothecaries, where your health was cured with natural potions and remedies. It is meant to reflect the warm, humanistic feeling of handmade medicine. M&P comes in a convenient kit with 100% natural, multi-symptom relief for the common cold.
Thank Dog was developed from a simple idea—Your dog is a God.
Your dog is your non-judging, trusting, comforting, good-willing, best bud, and he deserves to be thrown a bone every once in a while. Thank Dog was created to thank man's best friend for always having these qualities despite the flaws of their owners.
Published book jackets created while employed at Henry Holt & Company. Developed assigned titles from first concept to final print and production.
All rights on jacket artwork © Macmillan NY, Henry Holt & Company, Jamie Connell
I created a CD boxset for Thelonious Monk, a jazz pianist from the 1940’s—60's, known for his improvisational style. His music was once described as missing the last step in the dark. Only the bravest of musicians would play with Monk because he was known to skip melodies and improvise on songs.
The design is influenced by Monk’s dedication to his own style of jazz. The boxset is designed as Monk’s piano, his defining possession. Monk found himself largely misunderstood and often kept to himself and his piano. The design reflects his life and career; On the outside he is sleek and mysterious—On the inside, his music radiates with passion and soul.
TRIO Tea Mug
Travel mug with multiple functions by the kitchenware brand CasaWare. Mug is a portable infuser and/or filter for tea & florals. The TRIO brand was developed for a modern audience who want more from their travel mugs. The design is inspired by the natural beauty of the tea leaf. Hand-done watercolored leaves express the delicate, calming nature of drinking tea.
Freelance client ©CasaWare
TRUTH advertisments designed to appeal to teenagers in an effort to stop the smoking epidemic.
What happens when you approach a brain-storming, college student at Starbucks with a business card advertising your matchmaking abilities? - A new branding project of course!
David Mankarious' cosmic matchmaking identity was lacking magic. With a little research we took his brand from cheesy to meaningful. David's identity is based on his extensive research in planetary matchmaking. As an Egyptian man, David relies heavily on his cultural and spiritual beliefs to perform his readings. My design is inspired by Egyptian henna tattoos. They are traditionally worn by the bride at Egyptian weddings, symbolizing two people becoming one.
For a band that prides themselves on their highly emotional lyrics, the "Best of the Counting Crows" CD lacked depth and sentiment. I decided Films about Ghosts needed to tell a poetic story. I developed a CD package that resembles a notebook of faded memories, mirroring each song. When purchased, a fan can feel as though they are receiving an intimate part of the band.
A line of dainty, silver jewelry with a fun, bubbly flair. The branding is inspired by the shapes of the jewelry charms...delicate and monolinear. The logo is a fun surprise; The shape of the sun is actually a closed, dreamy eyelid. The triangles are capable of forming into any geometric shape (i.e. hearts and gifts) for unlimited branding possibilities. The colors mimic a whimsical day dream with turquoise and cotton-candy pink.
Freelance client ©Deidreamers
Re-design of Skeleton Wine. Creation of new tag-line Enjoy 'til the Last Drop. Concept originated from the Day of the Dead inspiration, a Mexican (as well as multi-cultured) holiday where the dead are honored. On the Day of the Dead people celebrate their passed loved ones rather than lamenting their deaths.
La Isla is a neighborhood restaurant highly revered for it’s authentic, Cuban cuisine. It's original branding felt uninspired, and didn't represent the quality of the food being served. The logo I created for La Isla is inspired by Cuba’s national tree, the Royal Palm. It can endure the most detrimental of storms, symbolizing the unbreakable character of the Cuban people. La Isla’s mosaic design is inspired by Cuban Expressionism. Many Cuban artists transformed the poor, gray streets of Havana into a magical landscape after the revolution. The new design identity is a celebration of great food and great culture.
As a veteran commuter, I've spent a lot of time traveling into New York City. Over the years, bizarre things have happened to me on this trip; I decided to create a guide on how to survive them.
The circles represent the starting and ending points of the trip, modeled after the subway station graphics. The guide is reversible for easy convenience during your trip. One side guides you through the absuridities you'll encounter on the way to New York City, and the other on how to make it back to New Jersey in one piece.
During my senior year at SVA, I was asked to choose a reputable brand that I respect. I chose The Gap because their brand identity has stayed consistently American since the late 60’s. Little did I know that our assignment would be to re-design this so-called “perfect” brand in a new, creative way.
I analyzed what The Gap stands for today and what could take it to the next level. I came up with the idea of homegrown, gritty, American craft. All denim is designed and hand-made by real artisans—Bringing a new respect to the brand.
The new Gap logo I created is a modern version of it’s old typeface. By cutting off it’s serifs, it becomes unpretentious and simple. It was important that the logo was still recognizable as it's iconic brand, but with a new edge.
Orbitz.com is one of the world's most frequently viewed travel sites, yet it appears cold, cluttered, and inaccessible. I decided to turn Orbitz.com into a user-friendly, enjoyable experience. The web design is now relatable and engaging with the catch-phrase You can afford to see the world! Unlike most travel sites decorated with models on exotic sets, Orbitz will now feature real people experiencing the real vacations they deserve.
Von Oma (German): From Grandma
"Food brings family together," Oma would tell me every Sunday night. I couldn't think of a better thesis project than to honor my family through our recipes. Throughout a year, I collected, typed, and scanned over 1,000 recipes taken from the women in my family to create this cook book. It's filled with personal memories, handwritting, photos, and relics.
(About 130 pages long)