This Kolsch-inspired ale serves as the company’s flagship (or “banner”) beer. The strength of The Bronx Brewery is its no-nonsense attitude to brewing. The local community is loyal to its hard-working and industrious approach to craft beer, so we respected this position while still bridging the gap between craft and the light-beer space.
Agency: Elmwood NY
Client: Bronx Brewery
Art Direction: Christian Bird
Awarded: GD USA, Packaging Award 2017
Featured in: The Dieline, Oh Beautiful Beer
I participated in #36DaysofType, via Instagram, 2016
Check out the whole project dedicated to typographic design here @36daysoftype
Various packaging projects for Diageo Spirits: Smirnoff Sorbet launch, Smirnoff Indulgence for EU, Smirnoff Ice re-design.
Art Direction: Mark Webb
Various Pack-cepts created for research/consumer testing.
Agency: Brand Now
Clients: Nestle, Chattem, Church & Dwight, Sun Products
Art Direction: Ashley Culver
Published book jackets created while employed at Henry Holt & Company: Macmillan NY. Developed assigned titles from first concept to final print and production.
Agency: Henry Holt & Co, Macmillan NY
Client: Various Authors
Art Direction: Richard Pracher
A line of dainty, silver jewelry with a fun, bubbly flair. The branding is inspired by the shapes of the jewelry charms...delicate and monolinear. The logo is a fun surprise; The shape of the sun is actually a closed, dreamy eyelid.
Client: Deidreamers, owned by Honey Kim
Your dog is your non-judging, trusting, comforting, good-willing, best bud, and he deserves to be thrown a bone every once in a while. Thank Dog was created to thank man's best friend for always having these qualities despite the flaws of their owners.
A CD boxset for Thelonious Monk, a jazz pianist from the 1940’s—60's, known for his improvisational style. The boxset is designed as Monk’s piano, his defining possession. Monk found himself largely misunderstood and often kept to himself and his piano. The design reflects his life and career; On the outside he is sleek and mysterious—On the inside, his music radiates with passion and soul.
When afflicted with the common cold, the last thing you need is another headache trying to find the correct medicine. The modern pharmaceutical industry has become commercial, processed and instant. Mortal & Pestle is the opposite of this. The idea was inspired by American apothecaries, where your health was cured with natural potions and remedies.
TRUTH advertisments designed to appeal to teenagers in an effort to stop the smoking epidemic.
I analyzed what The Gap stands for today and what could take it to the next level. I came up with the idea of homegrown, gritty, American craft. All denim is designed and hand-made by real artisans—Bringing a new respect to the brand.
The new Gap logo I created is a modern version of it’s old typeface. By cutting off it’s serifs, it becomes unpretentious and simple. It was important that the logo was still recognizable as it's iconic brand, but with a new edge.
Awarded: Graphis, New Talent Annual 2013, Gold award in logo design
Teacher: Nic Taylor
La Isla is a neighborhood restaurant highly revered for it’s authentic, Cuban cuisine. It's original branding felt uninspired, and didn't represent the quality of the food being served. The logo I created for La Isla is inspired by Cuba’s national tree, the Royal Palm. It can endure the most detrimental of storms, symbolizing the unbreakable character of the Cuban people. La Isla’s mosaic design is inspired by Cuban Expressionism. Many Cuban artists transformed the poor, gray streets of Havana into a magical landscape after the revolution. The new design identity is a celebration of great food and great culture.
David Mankarious' cosmic matchmaking identity was lacking magic. With a little research we took his brand from cheesy to meaningful. David's identity is based on his extensive research in planetary matchmaking.
For a band that prides themselves on their highly emotional lyrics, the "Best of the Counting Crows" CD lacked depth and sentiment. I decided Films about Ghosts needed to tell a poetic story. I developed a CD package that resembles a notebook of faded memories, mirroring each song.
Von Oma (German): From Grandma
Throughout a year, I collected, typed, and scanned over 1,000 recipes taken from the women in my family to create this cook book. It's filled with the handwriting of my great grandmother, mother, and aunts, treasured relics, pieces of cook books from 1920-1980, and family photography.