Jamie Connell

La Isla

Student Work | SVA Portfolio

La Isla is a neighborhood restaurant highly revered for it’s authentic, Cuban cuisine. It's original branding felt uninspired, and didn't represent the quality of the food being served. The logo I created for La Isla is inspired by Cuba’s national tree, the Royal Palm. It can endure the most detrimental of storms, symbolizing the unbreakable character of the Cuban people. La Isla’s mosaic design is inspired by Cuban Expressionism. Many Cuban artists transformed the gray streets of Havana into a magical landscape after the revolution. The new design identity is a celebration of great food and great culture.