Jamie Connell

Wawa Teas & Juices

Wawa, a small convenience store from Pennsylvania, had developed a cult-like following for their own brand of iced teas and juices. Despite consumer interest, Wawa struggled to create a unique & lasting expression with their branded beverages. The spirit of Wawa is welcoming, joyous, and most importantly… recognizably comforting.

Agency: CBX
Art Direction: Lauren Kossar