Jamie Connell


Even with emerging technology in their pads & liners, Stayfree failed to connect with their consumers. Their packaging either skewed juvenile or completely antiquated. They aimed to create a new energy with a distinct point of view… The confidence to be free. Life happens, periods come and go, but that doesn’t mean your life has to stop. Stayfree creates high-performance products that give you the peace of mind to concur your day.

Agency: Elmwood NY
Art Direction: Ben Greengrass